Writing for Real People

If you are a freelance seo writer, you are going to spend a lot of time figuring out how to write things to successfully appear in the search engine result pages. But what if it were easier than that - what if you could simply write good material and have it work? I am going to encourage you to try this tactic.

One thing I have seen in my ten plus years on the interwebs, is that more and more people pile in to the game every year. They are all trying hard to make the search engines pay attention, so they are trying different ideas - links, anchor text, keyword density, whatever else is the flavor of the month - to find that something extra.

I would think that at this point of the web's development, manipulating your content like this is a bit passe - it is thin, it is obvious, and it doesn't really work too well for too long. So one way to get your content to stand out from the crowd, is to ignore most SEO tactics completely. Not all of them, mind you, just most of them, and those you do approach, you should do so with a reason.

Thin out your keywords, and bring up the meaning and depth. Illustrate with concrete examples, and let the thin, effervescent stuff of 2006 fall into the trash bin. Write with heart - and you might be amazed to see that it is still very possible to attract an audience the old fashioned way.

So if you want your work to float above the rest, write it for real people. The search engines will find you too, I promise. :)