Saturday, June 6, 2009

This week, I was wrapping up 3 clients websites, and realized I will finally have time to restructure my own site.

It's funny - I started this blog over a year ago, when I realized too much time was passing without me attending to my site. But time hasn't magically appeared - I have less of it than ever. So be it- work comes first for a freelance SEO writer.

But now I am back around to that starting point again - I am looking at rebuilding/redesigning my own site as soon as I can cut these other 3 loose. It is both daunting and exciting - I am looking forward to rebranding myself and my company.

How it has Changed
A lot has changed about the way I do business in the last 5 years. 5 years ago, I was very heavily a web copywriter. My gigs rarely strayed from me cranking out content that was put into other people's sites. Business was great, and I was fat and happy.

Then, as time wore on, my own interests ranged more toward the strategy and development sides of things. I was building more, involved more in the concepts and execution of larger initiatives, and stretched my wings a bit.

Creatively, this was great. While writing was still my strongest suit, being able to develop strategies and plans and technically execute them was becoming really attractive (and lucrative) for me.

Cut to now: In the past couple years, open source code is changing the way people develop websites. My ability to use various open source solutions, to modify and optimize a variety of solutions, is again changing what I offer my clients. So it is time to reflect this in my marketing, particularly in my website.

So in the next two-to-three weeks, I will be rebuilding the Articulayers site. I will be blending open source code with my own tweaks, and will build something that has modular growth as part of the design. I will be catering to aspiring SEO copywriters, as well as giving my clients a menu of related services that I can offer. I will have some advice, some case studies, and some freelance seo tips.

Great fun!

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